EMAIL MARKETING

Despite the fact that email marketing is one of the oldest forms of online marketing it is still a remarkably successful marketing tool. Email marketing is an effective method of getting information out to customers, enticing customers to visit your company website and making your customers feel valued and important. When done effectively, email marketing can directly lead to improvements in sales. However when it is done incorrectly, email marketing can irritate your customers and have a negative effect on your business.

The marketing specialists at Gilmedia ensure your company conducts its email marketing the right way. By carefully considering the frequency, content and tone of your company’s emails, Gilmedia creates an email marketing campaign that generates the positive results your company desires.

AN EMAIL YOU’LL WANT TO OPEN

Our email inboxes are filled with spam emails that we quickly send to the trash. Many of these unwanted emails come from companies ineffectively using email as a form of marketing and self-promotion. At Gilmedia, we ensure that when your customers receive an email from your company, it’s an email they want to open. We accomplish this by carefully crafting the content, tone and layout of each email.

Email Marketing Strategists

Gilmedia’s email marketing services help your business attract more customers and land more conversions by focusing on data that helps us develop a thorough marketing plan.

Email Design

Gilmedia believes in the principles of user centered design and produces functional and beautiful emails that translate into your business objectives. That's well-executed email marketing.

The Right Approach

We combine our expertise in database/customer management, email creative and content creation to bring a unified approach to your email marketing.

Email Lists

Gilmedia works with you to make sure you have a clear customer acquisition and retention strategy and helps you define best practice goals for managing your email lists.

Responsive Design

Gilmedia creates mobile optimised emails that encourage customer engagement, whether it’s their mobile phone, tablet, mini tablet, desktop computer or any other device.

A Customized Approach

When it comes to email marketing, Gilmedia believes in building customer profiles in order to help you achieve better results. We do this by analysing the behaviour and intent of your audience and we take our time to gain insights on offline and online behaviours of users in order to deliver the best suggestions, trends and content. All of this information is acquired by looking into browsing data, showing content that the customer might be interested in, or by looking at purchase history. It is these efforts that help you get to know your customers better and add them to the right lists so that no email is wasted.

An Inbox Full of Goodies

The trick to running successful email campaigns lies in creating targeted emails that are versatile and relevant. Gilmedia knows how to peel off the unnecessary from your email content and design to ensure your customers are left with the right message. Through conversion rate optimization, we help you maximize your ROI by increasing the number of visits that ultimately turn into customers. With Gilmedia’s email marketing services, you can be sure that you are always delivering the right message to the right people.

Innovative Campaigns

At Gilmedia, we work with you to develop a goal for your marketing campaign and then we tailor a campaign specifically to meet that goal. Maybe your goal is to increase business or perhaps it is to increase traffic to your website. Gilmedia achieves these goals by developing innovative, unique email campaigns.

Impressive Results

As with other marketing initiatives, the success of Gilmedia email marketing campaigns is measured in the results. We continuously develop email marketing campaigns that surpass the expectations of our clients and their consumers. Gilmedia develops the type of email marketing campaigns that ultimately translate to more business for your company.

EMAIL EFFECTIVELY

Effective email marketing can mean increased sales and a heightened awareness of your brand. Just like any other form of marketing, there is a fine line between effective communication and blatant aggravation of potential customers. Let Gilmedia show you the benefits of well planned email marketing. Contact us today.